Sometimes the hardest part of getting feedback from our clients is precisely knowing what kind of information to collect and what questions to ask. Surely you have felt overwhelmed when you have to write questions for a survey, you panic when you are about to click on the “Create a Survey” button and you have to choose the option “New survey” to start from scratch.
Of course, you do not always have to create a survey from scratch, there are many online templates that we have created taking into account the opinion of customers and can help you create questions for a survey, depending on the subject or type of industry.
But if this is not what you had precisely in mind and you want something different, but you do not know where to start, or what to ask, I recommend surveygods.net to follow strictly, they will help you in every step to create a survey.
How to write questions for a survey?
- You must know what is the purpose of the survey and the objectives to be met. You have to have the idea very clear to be able to translate your questions correctly.
- Always keep in mind the plans you have for the information that is going to be collected, but you cannot have a clear judgment of whether the questions posed are correct. Remember that the questions should be aimed at collecting information that will help you make decisions.
- Use a language that is understandable. Very specialized or technical language can confuse the general public. The right words can drive the action. The language used should be according to your audience. Writing questions for a student survey is not the same as one for oncology doctors.
- Each question must have a purpose, if not, the respondent will not give you an answer that will serve you, because the respondent will consider it unnecessary to answer.
- Remember that qualitative questions require a greater effort and degree of reflection on the part of the respondent, and that can cause a survey to take more time to respond.
- Do not forget to consider that certain types of questions are not adequate to answer, for example through a cell phone, so be sure of all these factors when designing the questions for a survey.
Keep in mind that writing questions for a survey is a crucial phase of your market research, but there is still a long way to go. You must pay attention to the goals and objectives of your project, questions of security of the information of your survey, the errors that you may have derived, for example, from the fatigue or lack of memory of the respondent, etc.
Questions for a customer survey, sell more and be more profitable
Here we leave you 20 questions that you should think about when asking your questions for a customer survey, and make sure you are doing things right.
- What are the situations that put customers to think about our product or service?
- What was the last thing you saw or heard about our product that prompted them to buy it?
- What are the types of failures that our products have that have caused a bad experience in the client?
- What excuses have you received from the sales staff when you ask about the changes we have implemented?
- What alternatives do we offer that led them to experiment with our product?
- What words do you use to talk about our product or service with your friends and family?
- What discomfort do you feel when using our products or services?
- What are some of the features or alternatives that our competitors offer and we do not?
- What do consumers want from this?
- What is it that really matters to the customer when they are buying what you sell?
- What characteristics do you offer and do you think that customers do not realize their value? What can be learned from it? (In addition to measuring the income level of your customers)
- Who is currently buying what you are selling?
- How are their lives?
- What kind of frustrations or problems do customers have that your product or service solves?
- How do customers perceive that this problem can be solved?
- Who do you listen to when it comes to solving these problems?
- Who influences customers when they buy what you are selling?
- Where do your customers spend their money? – Not just how much, but what do they really value?
- What is the most important benefit that customers receive from your product?
- What image do customers of your brand have?
Considering all these details when constructing the questions for a survey will ensure obtaining better results. Remember to offer an attractive design, with the right questions and according to your goals, so you will have more committed participants and consequently you will have better results.