Are you the kind of copywriter who spends hours rewriting his utilitarian texts? Do you want to discover a method that will make you write with confidence and speed, to lead to much clearer texts? If so, follow this course!
Why a writing method?
Have you ever read an article, a note, an e-mail, a report, understood each word, but ask yourself “Damn it, but where does it come from?” “Or” It’s beautiful, but concretely: what should I do? That happened to me with this prospecting letter and this administrative letter.
When you have to write a letter, a blog post, a press release, an offer, a web page, do you ever have to know where to start or how much time you have to re-read and change your work time and again? Text?
These two reactions – the frustration of the reader, the discouragement of the editor – have, in my opinion, the same cause: the editor lacks an effective method of writing.
A 7-step method
You will learn to write quickly and well through the following 7 steps.
- Objective and target audience
Identify the situation that leads you to write this text:
Who are you talking to?
What is the goal to reach your target audience?
- Collection and selection of information
Gather the information to be transmitted using a tool such as mind maps (MindMapping) or 7 questions (What? Who? When? Where? Why? How? How much?).
Then select this information, keeping only those useful to reach your goal with your target audience.
- Content structuring
Choose a plan that fits your communication objective (this can be: inform, say to do, explain, convince).
Structure the selected information according to the chosen plan.
For texts of high importance, write a draft, by hand. This will require you to rephrase (in Step 5) and encourage you to be clearer.
Write your text making sure to be clear and user-friendly for your target audience:
- use a vocabulary that he understands;
- construct short and logical sentences ;
- group your ideas into coherent paragraphs and connect them with logical connectors;
- be concise: eliminate unnecessary words or information;
- choose user-friendly formulations that catch the reader’s attention and motivate them to take action;
- adopt a current style, rid of the bombastic formulas of the traditional administrative style;
- use a correct language (grammar, spelling, punctuation).
Give your text a layout that makes it easy to read, understand and remember your reader.
- Proofreading and correction
Read again, at least twice:
- a first reading “in the skin of the reader”: to verify that you give the reader all the necessary information, clearly formulated;
- a second proofreading: check and correct any grammatical or spelling errors.