Discover how to build customer trust to help you sell more and more easily your products and services! Customers need to trust brands to feel safe when buying their products or services. It will depend, therefore, on the actions that we carry out as a company that a client trusts us or not. We need to create a relationship with him, with which he feels safe, comfortable, listened to and cared for at all times.
Social Media allows reorienting the sales strategy, in such a way that the relationship between the company and the client goes beyond the pure act of selling. Do not start with a striking commercial offer, or finish once processed the payment and delivered the product, but these points are part of an integral process, where an environment of mutual trust between customer and company is created, the link is narrowed and both parties always benefit.
For this, it is essential to discard the traditional sales letter and to base the strategy on reinforcing brand awareness, highlighting the differential values of the company and offering a promise of full satisfaction. Here are some guidelines to build customer trust:
The 10 Ways to build customer trust and loyalty
Do not resort to aggressive selling. Social networks are not to sell, but to connect with customers and get their treatment of favor. Therefore, a point in favor will be to develop an online presence based on dialogue and active listening; fostering a bidirectional relationship that allows customers to approach the brand and build trust.
Encourage the establishment of relationships between you, beyond the mere fact of seeking customers. We are in the middle of the conversation era, customers expect the company to show signs of caring for them, beyond the simple sales process. They are willing to participate actively, as long as the company acts accordingly, and demonstrates that the opinion of their clients’ interests them.
Use social networks to educate and inform, not just to sell. It is necessary to escape from the pure and hard offer, thus avoiding falling into the temptation to do the same as the competition. Customers ignore the thousand and one sales proposals that they receive daily. On the other hand, this type of content can exist, applying the 80/20 rule, which guarantees that the sales proposals will not represent more than 20% of the total content transmitted by the brand.
Contribute value, create own content. Consumers actively demand information about those products and services that interest them. For this, it is convenient to develop a content strategy that satisfies these needs, generates trust in the brand and is useful for the target audience.
Social networks allow positioning as a reference in the sector. If the brand is really capable of generating quality content of its own, it will not lack followers, who will appreciate its usefulness, a positive value that will affect the brand.
Expand the strategy beyond borders. If Social Media and new technologies have an advantage, it is their ability to reach all corners of the planet. This is a great opportunity to expand the potential market, and direct the strategy to new audiences.
Take advantage of 2.0 channels to detect opportunities and expand business possibilities. Social networks are a reflection of daily news, which shows the general feeling and concerns of users. A source of valuable information, gathered first hand, which allows identifying shortcomings and acting in a timely manner, offering effective solutions to real problems.
Use the tools to act efficiently. A large amount of information and activity that is recorded through the online medium requires tools that allow analyzing and extracting the most useful data, quickly and efficiently. For this, it is necessary to make use of professional tools, which also implies having the human and technical resources to carry out this important work.
Strengthen the brand image by establishing synergies with prestigious collaborators. A good way to build trust is to link the brand with others who already have that trust. Thus, it is advisable to reach agreements with prestigious media, get the recommendation of suppliers or organizations that support the know-how of the company.
Monitor the activity of the company closely. The fact of externalizing the service does not imply ignoring it. The company must always know the latest details about the actions that the brand performs, participate in making decisions and adapting the strategy based on the changes and trends that continually arise.
As you can see, social networks are a useful tool that allows you to develop a sales strategy less aggressively, and instead more effectively, always working to consolidate the relationship between the brand and the customer.