The email marketing is one of the oldest Web marketing tactics. However, it remains nonetheless current! Indeed, its use remains one of the priorities of many marketing professionals. Its most interesting ROI, its range and its simplicity of use are probably for something.
On the other hand, every day I receive (and most probably you too) e-mails from companies that make me frown. This is because of the ease of use of email and it can easily become making mistakes or missing important milestones.
In this article, we will cover some tips for making successful email marketing campaigns! Before starting, if you want to buy a good service, I recommend choosing the best email marketing services provider.
Plan your email campaign first
First, my first tip is the first step which is probably the one that is most often forgotten by marketing professionals. As with any marketing initiative, email marketing requires proper planning to generate results.
This will initially allow you to design an offer and a message adapted to a segment of your target clientele. If you still send mass emails to all your contacts, you should know that this practice generates far fewer results than tailoring your message to the different profiles that make up your target audience.
Moreover, by determining a specific goal for your campaign this will avoid you to launch in all directions.
Have ONE goal by email
This brings me to the importance of focusing your email on one goal. Indeed, too often we see emails that try to say too much or direct the recipients to too many different elements.
A good way to know if your email contains too many goals is to determine its purpose. If you have to use “and” or “|” in the subject line of your email, there is a strong risk that your email will not focus enough on one specific goal.
Work well the subject of his email
The subject of your email is the main thing that separates it from being opened or being trashed. Thus, it is very important that it interpolate your recipient. Too often we see emails in our inbox that have objects that do not appeal to us at all.
Use the “preview text” of your email
Then, another element that can have an impact on the opening rate of your email is the “preview text” of it. This text is the one that appears just after the subject of the email in the inbox of some mail clients (Gmail in particular).
This one is often badly used by the companies whereas it should be a complement to the object of the email.
Give importance to the visual aspect of your email
Then, as I mentioned in the introduction, email marketing emerged in the early days of web marketing. On the other hand, it is not a reason to make emails that have a look that comes straight from 1991!
So, use images, colors, and buttons instead of writing a black-and-white email like the one you would write to your spouse telling them not to forget to pay school taxes.
Develop a remarkable call to action
When a recipient opens your email, they should not even have the time to ask, “What am I supposed to do next?” His eyes should immediately be attracted by a call to action.
The call to action is the thing you want the most in the world that your recipient accomplishes. So put some heart in it!
Have a landing page that meets your goal
Then your call to action should point to a landing page tailored to your campaign needs rather than sending to your site’s homepage or to a standard web page.
In e-commerce, a product page can do the trick. On the other hand, in other contexts, it is necessary to develop landing pages that strive in the same effort to match your unique campaign goal as well as your purpose, and your call to action!
Beware of errors of inattention
Given its simplicity and the ease that most people have with the concept of email, it can be easy to take email marketing lightly. Unfortunately, it is at this point that unpleasant mistakes can slip. So, pay attention to:
- Do not make typos, syntax and spelling errors
- Do not go wrong with the list of recipients
- Do not plan the right time to send
An error is so quickly arrived!
Send your emails at the best times
No industry is the same as the audiences attached to it! That’s why I do not have a good answer when asked “what’s the best time to send an email?”
So the best way is to do tests and determine which times your contacts are most active.
In short, we gave a brief overview of the different aspects to consider when doing email marketing! I hope you understand better know how to get more results with your emails! Otherwise, do not hesitate to ask me your questions in the comments.