The Augmented reality is a technology that complements the real world with the digital world. It superimposes images generated by computers, smartphones, tablets or special viewers to what happens in real time, so that the user has a better perception of reality.
AR not only offers fun and interactive ways for the average user to learn, experience and imagine new things, but also has application in many fields, as will be seen below. Also, you can get more ideas about augmented reality company in this article.
What is augmented reality!
As already mentioned, AR is a technology that combines elements of the real world with the information available in the digital world, usually represented in the form of images, animations, etc. This virtual data interacts with the image of a real object captured by the camera of an electronic device: smartphone, tablet or glasses connected to the Internet.
A practical example of AR is Pokémon GO. This popular game uses this technology to place virtual creatures and objects that allow them to be captured in real places. The digital images of these virtual elements are no more than pixels on the user’s screen, but the AR technology makes them seem tangible.
Augmented reality vs. virtual reality
Although they are apparently similar, augmented reality and virtual reality are very different technologies.
Virtual reality is a computer technology that artificially replicates a real (or imaginary) environment and provides the user (appealing mainly to his vision and hearing) with the feeling of being truly inside him. Virtual reality can be experienced through the use of special glasses like the Oculus Rift.
Advantages of augmented reality
Increase sales ‘online’
The inconvenience that electronic commerce represents the inability of the customer to try or touch their products for sale can be eliminated with AR. Thanks to this technology it is possible to develop new ways of presenting a product as it happens with virtual testers. These applications allow the consumer to almost realistically test a product before proceeding with the purchase.
Alternatively, in situations where consumers may be without proper assistance or information in real time, AR adds value to the shopping experience. In an e-commerce site, you can create interactions between customers and suppliers that would not have arisen on their own.
Augmented reality is a system that serves to enrich the real world with useful and valuable information. It offers cultural, security and time saving benefits. The technology provides additional information in real time in a defined position or in a specific environment, without the user having to look for it. For example, AR can provide users with information about historical sites during a sightseeing tour, stops along a scenic route, or even about plants and plant species seen on a bicycle ride.
Improve the image of a brand
Innovations and technological developments are increasingly popular among users and their potential customers. A company or brand that chooses to use AR gains presence and visibility, but also acquires a certain image. Taking advantage of this trend, the brand or the company can attract new audiences and retain their current customers.
How to use augmented reality
A brand or a company that wants to use AR has several options, which should be considered according to its objectives and budget. The first option is to hire specialized professionals in AR. Although it is expensive, this option means a time saving for the company and allows you to obtain completely customized results to your needs.
Cannot you pay for the services of a professional agency? Do not worry. Thanks to online developers and mobile technology, companies with smaller budgets can have all the tools they need to implement AR strategies without worrying about the cost. Augment (for iOS and Android) is a mobile application that allows you to visualize your products (in 3D) with augmented reality in real size, in the current place of your clients.