As with any campaign, your text messages should be up to a good CTA for SMS Marketing. In fact, it will be the call to action who will tell your clients what to do and what for, what will facilitate the client-company contact.
Yes, it is an SMS. You may be frightened by the fact that the message is much shorter than that of an email campaign. But you can do it. And although the CTA for SMS Marketing only has a few words, the rest of the text should be complementary so that the user understands perfectly what you want to say.
Your messages should provide value, attract the attention of your customers, create a sense of urgency and, why not, generate emotions. In fact, it is very likely that you yourself have purchased more than one product or have registered in more than one service thanks to an effective CTA.
Even being familiar with the concept and having used it in email marketing, ads or social networks, you may not understand the psychological influence behind it.
That’s why today, in order to create a good CTA for SMS Marketing, you will learn everything about this little button.
Tips to create interesting messages and a good CTA for SMS Marketing
Taking into account that about 8.6 trillion SMSs are sent annually that generate a good percentage of openings and that involve high click rates, writing good CTAs should be one of your concerns.
This amount of SMS is 20 times more than the number of tweets sent per year. And it is 12 times greater than the messages that are shared by Facebook.
Therefore, an interesting conclusion could be reached: The SMS that is sent is completely effective. Otherwise, smart marketers would not focus their efforts on this channel.
With this information as a basis and taking into account the reasons that lead you to bet on this channel, we must continue with the most technical part.
- – Know your target and create a segmented list
For a CTA for SMS Marketing to have the expected effect, it will have to be designed with the receiver of the message in mind via SMS notifications, not in a mass. And for that, you need to identify the users who need your services and who, therefore, will be influenced by your call to action.
In addition, with the massive SMS it becomes increasingly crucial that you focus on the client. So you cannot pass this step by. Keep in mind that a personalized message for the correct user will be lucrative. While the same message to the wrong customer can be a serious mistake.
To know who to connect with, you need to make a list of contacts that includes your current clients, the past ones and the most loyal ones. In this way you can guide your CTA for SMS Marketing taking into account the history and tastes of each segment.
- – Never waste your clients’ time, offer value
All SMS must be justified and you need to respond to a specific need by providing valuable information. In fact, sending a message to the wrong recipient, in addition to annoying will get you to unsubscribe. And nonsense messages can generate a negative ROI.
- – Create the best CTA for SMS Marketing
Open messages are not as successful as those that have a good CTA for SMS Marketing designed. The call to action should be brief and give guidelines on what the client should do.
- – Deliver the CTA in two different ways
For example, imagine that you are promoting a new line of sandals for your fashion brand. You can start your message this way: “New sandals with a 20% discount”.
At the end of the message, you can emphasize the CTA including a phrase such as: “Do not miss the 20% discount coupon today!” This way you make sure that the recipients fully understand the benefit they will get by clicking on your link.
- – Choose the ideal time of delivery
Knowing the right time to send your SMS is essential. In fact, no matter how good the content is, if it arrives at a bad time it will not have the same effect.
However, both to create a CTA for SMS Marketing and to measure the results of your campaign you need to have a good tool that allows you to measure issues such as SMS deliverability rebounds suffered, and openings and, above all, clicks on the links. This way you can determine more easily which aspects do not work or which ones you can use in your next campaign.