Marketing on social networks: Which social network to choose? What is the most appropriate social network for my company and brand? Does my business have to be on social networks? How to use social networks for your business? What are the social networks that are essential and those that deserve you to test them in order to evaluate their impact? Which social networks offer the best opportunities to communicate with your customers and which ones offer advertising programs that are sufficiently efficient to pass the second one once your strategy is defined and validated by your first tests? What strategy to adopt on each social network? Overview of social networks and their marketing potential.
Choose your social networks
Difficult in 2018 to ignore social networks as part of its marketing strategy. In just a few years, social networks have become a tool to create a community around your brand, to hire and find new customers and to supplement your sources of traffic.
The advent of social networks has created new uses: social networks have facilitated the sharing of content (text, photo, video, sound, ephemeral messages) and encouraged their creation. Companies are now turning to branded content that is more shared and better accepted by Internet users who are vaccinated against traditional advertising spots. Finally, the “native advertising” advertising directly embedded in your newsfeeds, becomes the standard for advertising against traditional banners less and less clicked.
Choosing the social networks where your company will speak and engage its customers is obviously strategic and requires to identify in advance your main objective:
- Work the reputation of your business
- Develop a community
- Create traffic
- Prospect your Customers
- Improve your customer support
So how to choose the social network that best suits your needs and your target? Two tips before diving into this list:
- The dominant social networks (Facebook, Twitter, Instagram …) certainly make it possible to reach a large audience and give some visibility on their medium-term survival. However, once adopted by a majority of companies, the performances obtained decline and build a community of zero is more difficult.
- Conversely, new emerging social networks give the best results for those who adopt them first. The risk however is that the social network dies and that your efforts and your time were invested in pure loss. It should be kept in mind that the first users of Twitter or Instagram today have 10 thousands of subscribers.
A good choice of presence on social networks generally consists of 2 to 3 strong presences on popular social networks in order to quickly reach a critical mass of subscribers and enjoy the effects of networks without dispersing. Beside, experiments on risky social networks must make it possible to invest in the future and take advantage of the premium given to early adopters. The number of your experiments depends on the strength of your brand and the resources in-house to embrace these new platforms effectively. To know more about which social network is more effective, follow simplymarketing360.com.